Yallwest Young-Adult Book Festival – AshBorg Designs

Yallwest book festival

The Yallwest Book Festival is a young adult-themed book festival in Santa Monica, Calif., that hosts 20,000+ teens to celebrate the books they love. I have partnered with the organizers of the festival to make sure the display elements are produced every year.

Room schedules placed outside all rooms to help attendees

Newspaper print festival program

Promotional poster for book festival

Double-sided bookmark. Many elements had a live image on one side, and a line drawing of the image on the opposite side

Transparency room labels. Instead of the traditional powerpoints, the organizers printed room labels on transparencies and used an overhead projector to layer transparencies in a that made it feel very tactile yet animated.