The Discover Food Festival is an annual festival by the International Rescue Committee. This festival is a way for the IRC to highlight the great work of its kitchen incubator and the immigrant chefs that work there. This event is dedicated to introducing new international foods and flavors to its Salt Lake City patrons. Set at an outdoor venue noted for its urban graffiti decor, the goal of all designs was to build large colorful pieces that would stand out against the already bold backdrop of the event space.
The logo needed to be versatile in its applications and utilize bold choices in type choices and color. The logo will be used year after year, so it needs to stand the test of time.
The icon bar is another visual symbol of the festival’s diversity of food and ethnicity. This year’s icons were maximized to create all backgrounds, layering each oversized piece to create a new background for every banner and need.